Paid Advertising
Performance-focused Google and Meta advertising designed to generate qualified leads and sales while improving return on ad spend.
Get StartedDigital Marketing & Growth Consultant
Turn your digital marketing into a growth engine.
I help businesses generate more traffic, leads and revenue through paid advertising, SEO, conversion tracking and high-performing websites.
GOOGLE ADS · META ADS · SEO · GA4 · GTM · SHOPIFY
4.6x
Avg. ROAS
+128%
Organic traffic
98%
Tracking accuracy
30d
First results
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
SEO Consulting
Shopify Optimization
Looker Studio
How I can help your business grow
Five connected disciplines — advertising, search, tracking and technology — used together for compound growth.
Search Engine Optimization
Improve organic visibility and attract high-intent customers actively searching for your products or services.
Get StartedLocal SEO & GBP
Help local customers discover your physical or service-area business directly through Google Search and Maps.
Get StartedLanding Page Dev
Fast, modern and conversion-focused websites engineered to convert cold ad traffic into paying customers.
Get StartedAnalytics & Tracking
Accurate GA4, GTM and server-side tracking so you know exactly which channel drives actual enterprise value.
Get Started6+ Yrs
Digital marketing experience
100+
Campaigns managed
3
Core Channels — Google, Meta, SEO
100%
Data-backed decision making
Selected Case Studies
A sample of recent engagements. Full data audits available during initial consultation calls.
Dashboard & Analytics Audit Screenshot
E-commerce · Fashion Retail
E-commerce Conversion Engine
Challenge
High advertising spend with broken conversion tracking, leading to misallocated budget across campaigns.
Solution
Rebuilt GA4 and GTM tracking architecture from scratch and restructured ad accounts based on verified data.
Impact
+140% ROAS improvement within 60 days.
Google AdsGA4GTM
Funnel Optimization Screenshot
SaaS · B2B Platform
SaaS Lead Generation Optimization
Challenge
High top-of-funnel traffic with low trial signups and lack of conversion drop-off insights.
Solution
Created dedicated high-converting landing pages and implemented event-level funnel tracking.
Impact
3.2x increase in qualified demo requests.
Landing PagesMeta AdsAnalytics
Google Maps Ranking Analytics
Local Service Business
Local Market Dominance
Challenge
Strong regional reputation but low digital visibility on local search queries and map packs.
Solution
Optimized GBP profile, deployed localized landing pages, and established automated review collection.
Impact
Top 3 map pack ranking for 18 primary keywords.
Local SEOGBPReview Growth
Approach
Marketing decisions backed by verified data.
I combine marketing strategy, paid acquisition, analytics, and technical implementation — removing guesswork so every marketing dollar is accountable.
Strategy First
Every campaign starts with clear unit economics and positioning, not rushed ad execution.
Accurate Conversion Infrastructure
If tracking is broken, optimization fails. Accurate measurement is established before scale.
Transparent Reporting
Direct access to raw data and custom dashboards — no vanity metric fluff.
Bottom-Line Growth Focused
Qualified leads, customer acquisition cost (CAC), and ROAS take precedence over impressions.
How We Work Together
01
Discovery
Deep dive into your business model, customer economics, and growth bottlenecks.
02
Technical Audit
Complete audit of analytics, paid accounts, conversion funnels, and organic ranking.
03
Execution
Deploy optimized landing pages, fix conversion tracking, and launch structured campaigns.
04
Scale & Optimize
Continuous testing and iterative optimization to lower acquisition costs and scale volume.
What Clients Say
Within two months our ad spend was finally tied to real revenue numbers instead of guesses. That change alone paid for the engagement.
Sarah WhitfieldFounder, Coastal Home Goods
Vijai rebuilt our tracking before touching a single campaign. It was the first time our reporting actually matched reality.
Daniel OseiHead of Growth, Fieldnote (SaaS)
Our Google Business Profile went from an afterthought to our biggest source of new bookings in under three months.
Priya NandakumarOwner, Nandakumar Dental Clinic
About Me
Marketing + Data + Technical Execution.
My approach combines hands-on digital marketing strategy with full analytics implementation. I don't just write strategy or run ads — I ensure the technical tracking architecture reliably proves ROI.
This full-stack approach eliminates disconnects between lead generation and data verification.
Get in Touch →Let's Connect
Ready to turn digital marketing into your primary growth engine?
Send a message detailing your current business targets or marketing hurdles. I'll review your setup and outline immediate growth levers.
Email: hello@vijaivinayakam.com
LinkedIn: linkedin.com/in/vijaivinayakam